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Every council member voted for the resolution, which runs for a year.It's a wide encompassing scope of services, from advertising, branding and marketing, to graphic design, creative planning and event services, as well as media and communications services.The city also wants the contractor to work to develop an "overall strategy to improve the city's outreach and communication efforts."What's not in the contract is why the city needs these services, and Jackson did not immediately return a message seeking comment about the contract.Neither did Cole Media, which is headquartered in Newark.Michael Walker, the city's public information officer and aide to the mayor, referred questions about the contract to Business Administrator Terry McEwen, who did not immediately respond to a request for comment.Jackson is in the final year of his four year term as mayor and has not yet said whether he plans to seek reelection.Trenton denied federal grant for fire department hires, committee saysIt's unclear what work Cole Media has done for the city so far, but the company did plan the press event Jackson held Aug. 22 to discuss violence, city officials said at the time.Numerous local officials and politicians joined Jackson on the City Hall steps for the event.Cole Media's CEO is Sakina Cole, a former spokeswoman for the city of Newark.Newark Mayor Ras Baraka hired Cole as communications director when he took office in July 2014, but Cole left after six months to work with her company, Cole Media.Cole and her company made headlines in late 2015 when Newark's City Council initially voted 4 2 against hiring the firm for a $50,000 no bid contract for "marketing and branding services."A week later, the council reversed itself, voting 5 0 to approve the contract.At iPhone Cases the time, NJ Advance Media reported that no discussion on the changes of heart was held at the November 2015 meeting, and Newark council members were not immediately available to discuss the reversal.A total of 13 companies bid for Trenton's contract, with prices for the one year of service ranging from $36,000 annually, to over $182,000. Although not the lowest bid, Cole Media won the contract after being evaluated by a bid committee..
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